about me
I'm Natalie, a social media marketer based in Orlando, FL.
I build engaged communities on Instagram, TikTok, Facebook, LinkedIn, Pinterest, and X for companies in various industries. My main expertise lies in shaping food & beverage, hospitality, wellness, beauty, and educational brands on social.
My goal is to help brands position themselves uniquely on social media using robust strategies and share-worthy content.
I've managed socials and digital marketing campaigns for small and large companies alike for 10 years. Standout names include Margaritaville, AdventHealth, and WebstaurantStore (the world's largest restaurant e-commerce shop).
my expertise
marketing
digital marketing
strategy
social media
management
creative direction
brand identity
campaign development & analysis
platforms:
instagram, tiktok, facebook, pinterest, twitter(x), linkedin
project management
content creation & development (video creation, graphic design, photography)
collaboration & team leadership
OLIPOP
mock marketing campaign
OLIPOP
mock marketing campaign
click to view
the full project
social media posts
social media posts
direct mail
direct mail
brand identity project
I worked with a B2C pet treat company to create a colorful, thoughtful and approachable brand identity.
We agreed on a whimsical color scheme and modern forms as the key elements.
content marketing project
I worked with an organic cold-pressed juice company to build a content strategy for Instagram. The project involved competitor research, a strategy proposal, and content calendar.
short-form video project
I developed an Instagram short form video strategy for @webstaurantstore to reach a larger audience, boost engagement, and increase the amount of average monthly purchasers.
process
- Audited Reels performance utilizing historic data to determine top and low performing content.
- Revamped creative to incorporate short form video best practices.
- Increased posting frequency from 2 to 5x per week.
results
- Engagement rate increased from 1.1% to 3.8%.
- Average video views jumped from 520 to 10.3k.
- +22% spike in revenue directly associated with social media traffic.
video creative: before
Outdated content style
Longer video format
Not utilizing modern trends, audio, or tools
video creative: after
Shorter length, “scroll-friendly”
Attention-grabbing
Instagram + TikTok forward style
gen z marketing strategy
helped a family-owned tutoring company launch new social media initiatives aimed at Gen Z students (and their parents) to obtain qualified lead inquiries and increased website traffic.
process
- Conducted industry research including competitor analysis to identify opportunities for growth.
- Segmented content into distinct pillars to educate, entertain, and inspire potential new students.
- Launched Instagram and Tiktok accounts to reach a younger target demographic, utilizing video memes.
results
- Traffic to company website increased 44% 1 month after launching socials.
- 5x spike in qualified lead inquiries to sign up for group coaching program.
- 85% increase in reached audience across the board for social channels.
content creation
Photo, video, graphics, copywriting - here are a few more examples of my UGC work:
drop me a line
Let's work together. Reach out with any questions or comments!
