an olipop mock marketing campaign
The Soda ​Sweethearts
The Soda ​Sweethearts
project by
natalie smallwood + lara ramirez
Overview
Overview
A soda that’s actually good for you? That’s what we call love at first sip. We’ve been crushing hard on ​OLIPOP, a gut-friendly tonic with hardworking ingredients that support your digestive health.
In honor of Valentine’s Day, we dreamed up the Soda Sweethearts collection: six limited-edition flavors that ​are bound to steal your heart.
What I Worked On:
Social media + direct mail campaigns: strategy, copywriting, graphic design/ Other: Conceptualization, ​product development, creative direction
Tap here to view email campaign, packaging design, product copy, & playlist by Lara Ramirez.
Social Media Campaign
Social Media Campaign
We kicked things off with Instagram posts to introduce sneak peeks of the limited-edition collection.
Each Soda Sweetheart flavor is introduced with it’s own swoon-worthy post and tagline.
Conversation hearts drinks. These graphics take on a slightly different spin.
We wish these carousel posts would never end. Kinda like our undying love for OLIPOP.
Copy: Nothing’s sweeter than a good ‘ol love note. Can you spot all 6 limited-edition flavors?
Copy: Which one has your heart? Comment below + tag a lover or bestie to enter to win a limited-edition six-pack!
Direct Mail Campaign
Direct Mail Campaign
In the spirt of valentine’s day, this post card introduces the new flavor collection and doubles as a ​memorable way to reach out to a special someone.
XOXO, Natalie
XOXO, Natalie
Contact Me
Contact Me
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*Disclaimer: The OLIPOP logo/picture/likeness used in this marketing material is the property of Olipop, Inc. It is used here solely for illustrative purposes and to illustrate a fictional ​marketing campaign. I do not claim any ownership or association with OLIPOP. Any references or use of OLIPOP's logo, picture, or likeness does not imply endorsement, sponsorship, ​or affiliation with myself.